6 Creative Ways to Make Content More Visual

We humans are visual creatures, and sometimes the best way for us to learn or understand a new concept is to actually see it. After all, that's why they say, "a picture is worth a thousand words," right?

So if humans love visuals, why not leverage that fact on your blog and in other content creation? Here are six great ways to make your inbound marketing content more visual. 

6 Creative Ways to Improve Content With Visuals

1. Include High-Quality, Professional-Looking Photos and Images: Have you ever clicked through to a blog article that was all -- and only -- text? If the article didn't make you yawn during the first sentence, you probably didn't even make it to the first sentence. Blog posts, ebooks, and web pages that lack any sort of visual element are extremely uninviting to the eye. At the very least, include some kind of relevant and engaging photo or image on every page of content you create. In fact, research shows that images actually improve the performance of certain types of content in terms of engagement, such as on Facebook, emails, and even press releases. Please, just pick something that looks high quality and professional. It doesn't have to be an expensive stock photo. A Creative Commons image will usually do just fine.

2. Create Infographics: Consider including infographics as part of your content creation strategy. People love them, and it's not difficult to understand why. Infographics provide a ton of valuable information in an easy-to-digest and interesting format. Talk about value! Just be sure to choose a topic that your target audience would find valuable, and make sure it encompasses these ten traits like the following infographic from Tatango does.

3. Use Data/Content Visualization: Creating infographics is a lot of work. If you don't have enough data for a full-blown infographic, that doesn't mean you still can't present that information in a visual way. Simple data visualization, like the example below, can do wonders to improve a blog post or other piece of content.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/28474/6-Creative-Ways-to-Make-Content-More-Visual.aspx#ixzz1eTpzUdh0

Source : Hubspot blog, by Pamela Vaughan