The China Tourism Academy (CTA) in Beijing reports further strong developments in domestic and outbound tourism in China for the first three quarters of 2011, while inbound tourism growth is still lagging behind. As a result, the trade deficit of China’s international travel surpassed 10 billion USD for the first time. The results were published in Chinese, translated and edited by COTRI China Outbound Tourism Research Institute, based in Heide (Germany) and Beijing (China).
The Chinese tourism market has grown rapidly, whilst the satisfaction index has continued to improve Currently, the environment for tourism development in China is overall favourable. The tourism economy keeps increasing relatively rapidly and portends to a good situation. The total number of trips in the first three quarters is expected to be 2.08 billion, an increase of 12% compared to 2010. The comprehensive benefits of tourism are obvious; the total tourism income for 2011 is 1.66 trillion CNY, an increase of 17% compared to 2010. The national tourists’ satisfaction index shows continuing improvement and the domestic tourists’ satisfaction index in most of the sample cities has also continued to improve. In the third quarter, the comprehensive tourists’ satisfaction index is 80.48, which means "satisfied". It is expected that the national development goal for the year will be achieved, whilst the development of the national tourism market has already gone beyond expectation.
As recorded by the satisfaction index, the satisfaction of domestic group and individual tourists has continued to grow, while the satisfaction of inbound tourists and outbound tourists has fluctuated slightly. The index of domestic tourists is 85.25, "relatively satisfied". The satisfaction of outbound tourists has been lower than that of domestic tourists for two consecutive quarters. The index of inbound tourists is 85.19, "relatively satisfied". The index of individual tourists has grown relatively fast and the gap between the index of individual tourists and group tourists has been constantly narrowing.
The prosperity level of tourism has continued to grow
In the first three quarters of 2011, the tourism industry has had "relative prosperity" and the prosperity level has continued to grow, as shown by the indices for the three quarters, which are respectively 124.68, 132.79 and 133.61. The prosperity of travel agencies, restaurants, sights and tourism conglomerates has remained at the level "relatively prosperous"; respectively 129.97, 134.36, 134.90 and 131.37. In terms of different indicators for enterprises, the index of income prosperity is relatively high, but the pressure of cost is relatively big. The comprehensive index of the prosperity of each indicator is: number of tourists 129.62; income 128.26; salary of staff at the end of the quarter 127.36; entry price 126.60; tax amount 125.13; number of staff at the end of the quarter 117.69. The index for cost has been low in 2011 so far, in the first three quarters 84.44, 82.82 and 84.04, which means that the pressure of cost is relatively big. Concerning the enterprise performances, development has tended to be good. For example, from January to August the average rate of hotels with stars has grown 3.5%, an increase of 3%. The number of domestic tourists taking trips with travel agencies has grown 40%, the number of tourists arriving at sights has grown more than 40%, whilst the comprehensive income has grown more than 20% and the number of travellers grown by 8.1%.
Source : China Outbound Tourism Research Institute
Aucun commentaire:
Enregistrer un commentaire
Vos commentaires sont toujours appréciés. Merci