11 Reasons Your LinkedIn Company Page Sucks

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages, they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.

To be honest, it's very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential. This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. This means that a business that takes advantage of company updates and other page features can leverage a great opportunity to stand out from its competitors. Below, we've identified 11 reasons why your LinkedIn Company Page is probably failling so you can get to work on building a much better and more effective LinkedIn company presence. 

11 Reasons Your LinkedIn Company Page Sucks

1. It Has No Followers: As with any social media presence, building up a solid base of followers is key. Before company updates became a LinkedIn feature, followers were practically useless. Now, without followers, your company updates will be useless. Spend some time generating new followers for your LinkedIn Company Page by promoting your presence there: add follow buttons to your website and blog, write a blog post about your presence, and tell followers on your other social networks to follow you on LinkedIn, too.

2. It's Completely Bare: Good luck attracting new LinkedIn company followers with a blank, boring page. At the very least, your page should include basic information about your company. Be sure to edit your page overview, complete your profile, and fine-tune your company description.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/28976/11-Reasons-Your-LinkedIn-Company-Page-Sucks.aspx#ixzz1exF3AvKo

Source : Hubspot.com, by Pamela Vaughan