Rising earnings – more vacations: Asia’s travel market is booming

Rising earnings are fanning people’s desire to travel in the Asian-Pacific region. A year-on-year comparison shows that in the first eight months of 2011 the number of Asians who travelled abroad rose by six per cent. According to the findings of the latest ITB World Travel Trends Report, next year’s figure is forecast to rise by a further five per cent. China’s continuing economic boom means that its residents are particularly keen to travel their own country, a development which will also benefit the travel industry in both Europe and the Americas.

Increasing prosperity among the middle classes, particularly in China, India and Southeast Asia, is driving the tourism boom in the Asian-Pacific region. The report is compiled by IPK International and commissioned by ITB Berlin. Its figures are based on extracts from the Asian Travel Monitor and on assessments by more than 50 tourism experts and scientists from around the world.

The prospects for Asia remain good. When asked about their travel intentions next year, 32 per cent of the respondents said they aimed to travel more than in 2011, 37 per cent wanted to travel as often, and only 19 per cent said they would travel less. These are the results of the IPK International trend analysis.

New products and low-cost airlines boost growth

This trend is also responsible for an increasingly diverse range of travel products. Upmarket urban life in Asia has generated a demand for specialised products, such as history and culture, ’edutainment’ parks, adventure holidays, luxury travel and sports tourism. Next year, Japan’s travel industry will be boosted by the country becoming part of the Asian low-cost carrier network. In recent years the emergence of low-cost airlines has resulted in rising numbers from other Asian countries travelling within Asia. According to the World Travel Trends Report, more and more Arab airlines flying to Asia will also generate an increasing number of trips.

Dr. Martin Buck, the director of the Competence Center Travel and Logistics at Messe Berlin: “Asia remains one of the world’s fastest-growing travel markets and also has great potential for the European travel industry. Many tourism companies have already realised this. Simply describing one’s products in Mandarin is not enough. Marketing efforts must also take typical local aspects into account. In China, for instance, firewalls block international networking sites such as Facebook. The best way to reach Chinese people is via a local equivalent called RenRen.”

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Source  : Travel daily news