Abu Dhabi hotel guests increase 16% to 1.9 million in 11 months

Hotel guests in Abu Dhabi increased 16 per cent in the first 11 months of the year to 1,903,888 guests, Abu Dhabi Tourism Authority (ADTA) said in a statement.

Abu Dhabi: Hotel guests in Abu Dhabi increased 16 per cent in the first 11 months of the year to 1,903,888 guests, Abu Dhabi Tourism Authority (ADTA) said in a statement.

Guest nights also rose 23 per cent, jumping to 5,694,140 from the 4,640,893 figure hit last year.

“ This represents a fantastic achievement for everyone involved with the emirate's tourism industry and is based upon the ongoing collaborative efforts and achievements of our stakeholders to ensure Abu Dhabi realises its potential”

Lawrence Franklin, Strategy and Policy Director, ADTA

Despite an eight per cent decrease in average length of stay - the mean figure dipped from 3.22 nights in November last year to 2.96 last month - and small dips in room, food and beverage and other revenue contributors, Abu Dhabi's hotels' and hotel apartments' year-to-date revenue of Dh3.96 billion ($1.09 billion) is still a four per cent increase on 2010 receipts.

At 2.99 nights, the year-to-date average length of stay is also up six per cent when compared to the corresponding 11-month period in 2010.


Last month, Abu Dhabi welcomed 206,748 hotel guests, a 22 per cent increase on the corresponding month last year and the first time in two years that a calendar month has broken the 200,000 mark.

The strong performance ensured Abu Dhabi entered December - a month when 40th National Day celebrations and the year-ending Volvo Ocean Race host port stop-over are expected to give accommodation providers a further boost - less than 97,000 guests away from achieving its stretch 2011 target of two million hotel guests.

"Without putting the horse before the cart, we are confident that we will surpass our stretch target for the year," said Lawrence Franklin, Strategy and Policy Director, ADTA.

"This represents a fantastic achievement for everyone involved with the emirate's tourism industry and is based upon the ongoing collaborative efforts and achievements of our stakeholders to ensure Abu Dhabi realises its potential.

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Source : Gulfnews.com